MATT RALL
Founder, CEO, and Designer/Artist
SOLEFIRE was created at the intersection of 25+ years of footwear design and a lifetime of exploration.
Founded by footwear designer Matthew Rall, SOLEFIRE brings decades of experience designing footwear for some of the world's leading brands and athletes together with a passion for discovering the cultures, places, people, and experiences that make travel unforgettable.
Having traveled to more than 26 countries and spent decades working with footwear factories and creative partners around the world, Matthew learned that inspiration can be found everywhere—from architecture and art to traditions, landscapes, music, sport, and the people you meet along the way.
SOLEFIRE transforms those experiences into footwear with a purpose: to carry the feeling of a journey with you long after the journey is over.
Culture. Travel. Design.
Every step tells a story.
VICTORIA STANBACH
Director of Marketing
Accomplished, highly artistic design leader passionate about creating intuitive, user-centered, visually engaging experiences that drive business growth and customer satisfaction while staying at the cutting edge of design trends and technologies.
Victoria has 25+ years of extensive experience in the high-tech industry building brands and engaging users. Notable brands she has worked with are Apple, Intel, Microsoft, LIV Golf, Levi's, LEGO, and Verizon.
Seasoned traveler who loves museums, history, culture, and trains!